RETAIL

The majority of all communication today is rational and is still focused on products and prices, despite the fact that about 70% of purchase decisions are made in-store and made on emotional grounds. Is that not strange?

We see in-store interaction as the most important form of interaction, since it is there that the battle for the customer is won. We know that the brand experience is critical since the interaction between the brand, product and target group either stimulates or impedes the purchase. A well-developed brand experience for all the senses, which caters for the customer’s needs and interests, will sell better and create sector leaders in the trade.

At UMG, we help you to sell more by developing the in-store brand experience you offer. We develop category and campaign concepts, footfall and sales promotion campaigns and coordinate the work between marketing departments, sales teams, retailers and consumers.

ENJOY WINTER TO THE FULLEST

Customer: Coca-Cola

In the winter of 2012, we at UMG and Coca-Cola moved the winter right into stores. The traditional winter clichés were challenged in order to strengthen the experience and sensation at the point of the purchase. A new design, locally adapted material and audio material made communication clearer and more fun, and helped cement the message in the customer’s mind. Outside the stores and up in the Swedish mountains where the winners of Coca-Cola’s competition got to travel, there was no doubt: with Coca-Cola you enjoy winter to the fullest.