EVENTS

An event should provide the perfect interaction between brand, product and target group – the perfect Brand Experience for the five senses. By involving and allowing your brand’s target groups to experience the true nature of your brand, you will develop strong, lasting relationships, resulting in more satisfied and more loyal customers. We certainly know this at UMG, after 10 years in the industry.

At UMG, we provide you with everything you need to optimise the events you run. We help you to devise the right event strategy, develop your concept and organise your project management throughout the entire journey through to the actual implementation of your event. Over the years, we have delivered PR events, major conferences, inspirational training courses, sampling and demo events, travelling tours to promote sales and store and launch events.

OASIS OF LIGHT

Customer: Philips 

In the Nordic region, light is often at a premium, something that Philips highlighted with its innovative products and technology. At UMG, we created the concept and design, Oasis Of Light, which visited all the Nordic region’s capital cities during the dark months of the year. Armed with an 8-metre high igloo, measuring a full 625 m2 (Oasis of Light) and a range of the company’s products, Philips’ knowledgeable personnel invited consumers to find out about the need to increase their light intake. Guided tours through the Oasis of Light, which was illuminated from the inside using LED technology, were arranged every 7 minutes, with approx. eight visitors at a time. This was designed to achieve personal contact with the visitors and give them a fantastic visual impression to take home with them.

IMPOSSIBLE IS NOTHING

Customer: adidas Nordic AB

UMG used events, PR and digital media to help Adidas double its market shares in the “running” industry in the Nordic market. The focus shifted from running stars to instead emphasise and involve the aspiring runner – the everyday runner. Through personal interaction with both customers and retailers, lasting relationships are more readily established, which has resulted in increased confidence in Adidas as a supplier of running products. Deviating from the classic marketing mix can work wonders – Impossible is nothing.

SPECTACLE WEARER OF THE YEAR

Customer: Specsavers

UMG was asked to launch and promote the Specsavers’ Spectacle Wearer of the Year competition, which normally uses Facebook as a platform. Stockholm’s Central Station was chosen as the venue for this because of its central position and the large number of people passing through. During an intensive day, passers-by were offered the opportunity to try this year’s spectacle models from Specsavers, styled by L’Oréal’s make-up artists, and enter the Spectacle Wearer of the Year competition. In addition, three large fashion shows were held based around the theme of spectacles. These were advertised on the SJ [Swedish railway] public address system. It was a very successful day.

FOR FILM LOVERS

Customer: Philips 

With Cinema 21:9 LCD Philips has really pushed the boundaries when it comes to enjoying the film experience at home. UMG had the honour of being involved in launching this unique product on the Swedish market, with brilliant results.

A mobile cinema theatre toured around retailers across the country, demonstrating the new technology to both sellers and consumers. This attracted a great deal of interest. Together with Universal Pictures, a unique customer club called the Red Carpet Club was formed, offering customers exclusive previews. By the end of the campaign, the club had several thousand members and sales of all Philips’ TV and AVM products increased markedly. More importantly, confidence in Philips as a supplier of quality TV equipment increased. This is something that is still benefitting sales today.