DIGITALT

The Nordic region has more than 80% broadband penetration, 9 out of 10 mobile phones sold are smart phones and almost 40% of the population over 12 surf the internet using their mobiles. Customers and consumers live an extremely digital life – a reality to which companies must adapt their sales, communications and customer service strategies. It is becoming increasingly important to develop an interactive digital brand experience in order to succeed online. What’s more digital technology has become a natural way of generating interaction and promoting sales at events and in stores.

At UMG, digital communication and social media have a natural place in our concept and campaign development. We help you to reach your customers digitally through websites, mobile applications, film productions, 3D and animation. In several of our campaigns, the digital elements complement each other to provide optimal on-screen communication.

THE CHALLENGE

Customer: Powerade [Coca-Cola]

Few runners have escaped the trailblazing campaign – The Challenge. Former world wrestling champion, Martin Lidberg, has been training some ordinary guys and girls (The Challengers) in two stages for major trials such as the Lidingöloppet running event and the Olympic distance triathlon. At UMG, we are proud to have developed and launched the Challenge, together with Powerade. By using a digital platform at the Aftonbladet newspaper, two TV programmes, short blog sections in advertising format (broadcast on TV6 and Viasat Sport) and all round promotion at running competitions in Sweden, we have managed to reached out to the target group in an entirely new way, rather than using the traditional channels. As much as 76% of the target group showed interest in the campaign.

EMPTY OF CONTENT. FULL OF MEANING.

Customer: SOS Barnbyar

SOS Barnbyar does fantastic work for vulnerable children all over the world. For this reason, we at UMG did not hesitate when we were asked to carry out the Christmas campaign: Empty of content. Full of meaning.

The campaign offered a creative, strong and emotional way for the consumer to personally help vulnerable children. By purchasing an animated package containing a link where a vulnerable child tells his or her life story, consumers not only contributed money to a good cause but also helped spread the word about the problems within a society that has, in recent times, been increasingly about consumerism and the deal you are given. As SOS Barnbyar themselves describe it: There are many vital things a child needs for a safe and happy childhood, the most fundamental of which are love and a family.